It is marketing project management software, which increases productivity by optimizing business processes. The critical features include managing a set of tasks and documents. Thus, it is applied for assigning jobs to team members, planning, and monitoring projects with a view to making teamwork better.
It will take some time to find the perfect project management software that works for you because there are so many that can easily be accessed. To save you all the tussle, we are going to discuss some of the best project management tools meant for marketing businesses now.
We will delve into outstanding features of each software, along with its pros and cons. Let’s begin by looking closely at the project management software. What is it? How might it help support your marketing efforts? What do you want to look for in a project management tool regarding marketing?
What does project management software for marketing mean?
Marketing project management tools allow marketing initiatives from idea to activation, plan, coordinate, and supervise from start to finish.
These platforms manage calendars which can be pretty helpful while organizing marketing campaigns, have document management and file-sharing capabilities where the team members can store, access, and edit media assets, along with time-tracking tools to keep projects on track and within budget.
Another feature of some project management applications is time-blocking. Although not a guarantee of maximizing productivity, it can help add to that by deciding on specific time slots to focus on different projects. It then ensures on-time completion of each phase of the project, cutting down on distractions.
Through their project management features, they also give you a vivid picture of your projects. Instead of trying to know which assignment to finish when, through marketing project management software, you can split up your assignments into smaller, more manageable tasks.
How does marketing project management software improve workflows as compared to the manual methods?
Automated workflows: Save time in streamlining certain parts of your workflow, assigning work to colleagues, creating recurring assignments, and deadlines.
Campaign planning: Project planning based on specific needs by visualizing marketing initiatives in different formats like Gantt charts, Kanban boards, or list views.
Analytics and reports: Using team performance and budget statistics, determine campaign ROI and staff productivity. Additionally, some marketing project management software programs have reports that may be customized, allowing you to monitor the indicators that are most important to you.
Collaboration: With built-in task comments, chat, and file-sharing features, you may reduce communication errors and work with teammates more effectively. By doing this, you may avoid depending on several collaboration tools.
What to look for in project management software for marketing
Time tracking: To identify time-consuming activities and plan future work appropriately, keep track of how much time teammates spend on particular tasks. The features of the project management software or specific employee monitoring tools such as Controlio can be used for this.
Resource management: Assign jobs equitably throughout your company and keep an eye on who works on what and when to avoid overworked staff.
Document management: Easily track and work together on media assets with team members by storing, organizing, and sharing project-related files.
Multiple project views: Use a variety of project views to better manage various aspects of your marketing efforts. For example, calendar views can be used to plan and schedule social media material, while Kanban boards can be used to set up workflows for content production.
File proofing: Use your preferred project management tool to verify and approve media assets, which will expedite the review process. You can leave comments and check if version control was used.
Conclusion
You should use some of the top marketing project management tools listed there. They assist you in planning successful marketing campaigns, organizing your staff more efficiently, and developing well-structured workflows.
